We are a full service AGENCY
BRANDING MUST ADD VALUE
With the Primary Goal being to Build Businesses and Brands
As a marketing agency with more than 30 years experience, Value Added has an enviable reputation for partnering with clients to build their businesses and brands.
It’s always difficult to segment the range of the services that we offer because, in many cases Value Added provides a brand custodial role – a mix of the services outlined below that are structured to meet the specific needs over a period of time.
Web Design
Your website is a projection of your business and often the first impression that a potential client or business partner has. With search determining the majority of the traffic to your site, is the information that they’re searching for easy to find?
Corporate Identities
other Your corporate or brand identity projects your business ‘personality’ to make a lasting impression with your potential customer/consumer. Yes, the logo is an important element, but visual elements like typography, colours and tight application guidelines are equally if not more important.
Packaging
Great packaging balances the elements of branding, product name, description, legal requirements and physical attributes such as product protection, stackability, and on-shelf impact enhance the appeal of the product to stand out on the shelf at the moment of truth for the shopper.
Retail
Retail environments create the brand experience for shoppers. To build this experience, we start with distance brand identification then store frontage and the entrance. Clear and consistent branding draws shoppers.
On entering, upper tier section signage is used to assist shoppers to orientate. Mood enhancement is used to draw the shoppers’ eyes to the all important product displays.
Catalogues & Brochures
Displaying your full product range or new products/services in a creative and easy to access manner is key with peoples’ shortening attention span. The quickest route to find an item and the relevant information seamlessly, particularly in the online format is crucial. We’ll help you to build in that experience.
Media & Production
With our expertise and specialist partners we offer concept development, copy writing, story-boarding, direction, supervision, material production, media strategy, negotiation with the media providers, booking and placing in the right format for each medium and at the price and time.
Digital Content
Once your social media strategy is in place, creating content for social posts becomes the greater challenge. Relevance is key as are fresh ideas and unique content are both key to retain interest. Using own and stock images is the starting point but consistency in branding, creating animations, video content and elements that engage with the audience is where we can assist.
