Adding Value To Connect With Your Customers Elevate Your Corporate Identity Stand Out On Shelf
Branding Must Add Value
With the Primary Goal being to Build Businesses and Brands
Value Added is a marketing agency with an enviable reputation for partnering with clients to build their businesses and brands.
Value Added provides a mix of marketing services that are structured to meet client needs in the ever changing marketing environment.
Web Design
Your website is an essential representation of your business and leaves a lasting impression on potential clients or partners. Given that search engines drive the majority of traffic to your site, it is crucial to ensure that the information they seek is readily available and easy to find.
Corporate Identities
Your corporate or brand identity reflects its personality, leaving a lasting impression on your customer perceptions. Whilst the logo is crucial, typography, colours and strict application of the CI guidelines play an equally, if not more, important role in creating a strong identity.
Packaging
Great packaging balances the elements of branding, product name, description, legal requirements and physical attributes like product protection, stackability, and on-shelf impact enhance the appeal of the product to stand out on the shelf at the moment of truth for the shopper.
Retail
Retail environments create the brand experience through distance brand identification, store frontage, and entrance. Clear branding attracts shoppers, while interior upper tier signage helps orientate them. Mood enhancement directs attention to vital product displays.
Catalogues & Brochures
Displaying your product range or new products / services in a creative and easy to access manner is key with peoples’ shortening attention span.
The quickest route to find an item and the relevant information seamlessly, particularly in the online format is crucial. We’ll help you to build in that experience.
Media & Production
With our expertise and specialist partners we offer concept development, copy writing, story-boarding, direction, supervision, material production, media strategy, negotiation with the media providers, booking and placing in the right format for each medium and at the price and time.
Digital Content
Once your social media strategy is in place, creating content for social posts becomes the greater challenge. Relevance is key as are fresh ideas and unique content to retain interest. Using own and stock images is the starting point but consistency in branding, creating animations, video content and elements that engage with the audience is where we can assist.
Outdoor & Signage
Outdoor hoardings, street pole and digital signage is often used in conjunction with building signage to attract visitors and build foot traffic. In recent years, the number of outdoor formats has exploded and savvy retail marketers are successfully using combinations to not only attract shoppers, but also to raise store visibility and build their brand profiles in their shopping community.